Frustrated with Instagram?

Here’s the good news: the Instagram algorithm seems to prefer quality over quantity. So you can stop freaking out about your number of followers and likes and focus on content.  You should also just accept that Instagram will always be changing. It’s not a static app. You can choose to fight the changes or you […]

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Website Development Fundamentals That Small Businesses Should Not Ignore

It’s becoming hard to ignore the fact that websites present small businesses with enormous benefits. As people become more connected to the digital world, the brick and mortar store isn’t the only option anymore. Creating a website is more effective and trackable in terms of opportunities and results. In a 2017 survey, 92% of small […]

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Do you have an E-commerce holiday checklist? Hope is not a strategy..

Holiday Checklist for e-Commerce, 12 easy steps. 1. Micro-Target an Online Audience. E-commerce is basically about establishing a “territory”: defining and designing a site to reach an audience with a common interest or characteristic. Whatever your product or service, define your company’s niche markets that you can penetrate online with specialized offerings. 2. Personalize. Site visitors […]

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What’s the Newest Target at Smoking Gun Media?

There has never been a better time for entrepreneurship as we welcome 2016. Why? For starters, there is vast opportunity in the current climate of over 3 billion people now on the Internet and 15% of Americans owning a Smartphone. It’s a climate inspiring many of the 28 million small businesses and over 500 startups […]

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