Email Marketing – Direct Response

Do you have an E-commerce holiday checklist? Hope is not a strategy..

Holiday Checklist for e-Commerce, 12 easy steps. 1. Micro-Target an Online Audience. E-commerce is basically about establishing a “territory”: defining and designing a site to reach an audience with a common interest or characteristic. Whatever your product or service, define your company’s niche markets that you can penetrate online with specialized offerings. 2. Personalize. Site visitors […]

Read More

Why AdWords Accounts Succeed and Fail

If you’ve ever managed an AdWords account, at some point you’ve sat back, stared at the computer screen and wondered, “Why? Why is this happening?” Even the most experienced account manager has this sort of moment on a regular basis. AdWords is just plain hard to figure out. You can follow every best practice and come up short…and then […]

Read More

What good is a sound business strategy if your people don’t get it?

Our organizational alignment research found that strategic clarity accounts for 31% of the difference between high and low performing companies. It is up to company leaders to ruthlessly clarify and effectively articulate the organization’s business strategy – where the company is going, why that direction is important and the specific path to get there. A […]

Read More

How much does a Website cost?

BASIC WEBSITE | FREE – $50/MONTH+ OR $2,000 – $5,000 For Small Businesses and Individuals DO IT YOURSELF: FREE – $50/MONTH With advances in business models, content management systems, and software there are now (and really there have been) some amazing tools online some include Wix.com, SquareSpace.com among many. These tools are amazing. As a […]

Read More

What’s the Newest Target at Smoking Gun Media?

There has never been a better time for entrepreneurship as we welcome 2016. Why? For starters, there is vast opportunity in the current climate of over 3 billion people now on the Internet and 15% of Americans owning a Smartphone. It’s a climate inspiring many of the 28 million small businesses and over 500 startups […]

Read More

300% Increase in Qualified Sales Leads to Zone Healthy in 3 months

Objective Based in Los Angeles California, Zone Healthy is an online Food Delivery company that creates and delivers personalized dietary programs to help clients lose weight. The company services Southern California. Like many businesses selling personalized, high end products, Zone Healthy was looking for a ways to improve the quality of prospect development practices in […]

Read More

Niche Start-Up Lifestyle/eCommerce Blog Launch Draws 130k Uniques and Drives $40k Monthly Sales

Objective Based in Los Angeles California, start-up BlenderBabes.com is a healthy lifestyle online blog that actively promotes wellness and healthier living. The blog also has an e-commerce component, selling high performance blenders, Vitamix and Blendtec. Blender Babes  started in 2013, wanted to build an online solution from scratch that would bridge the gap between Healthy […]

Read More

NationBuilder has partnered with Smoking Gun Media

NationBuilder has partnered with Smoking Gun Media to work several types of websites including Political, Nonprofit, Activist, Business, and Entertainment. NationBuilder is the world’s first operating system for community. It combines your people database, website, and communication tools like email, text messaging, and social media all into one accessible and affordable software platform. Whether you’re […]

Read More

Idea Creation for Start Ups

There are millions of ideas, but if not properly executed the idea will fail or fall apart. Now lets talk about “The Idea” Ask yourself these questions: What is the core make up of the service/product? Is the product or service something that has tentacles such as additional services or products? Is your solution pivotal, can […]

Read More