Email Marketing – Direct Response

Frustrated with Instagram?

Here’s the good news: the Instagram algorithm seems to prefer quality over quantity. So you can stop freaking out about your number of followers and likes and focus on content.  You should also just accept that Instagram will always be changing. It’s not a static app. You can choose to fight the changes or you […]

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Website Development Fundamentals That Small Businesses Should Not Ignore

It’s becoming hard to ignore the fact that websites present small businesses with enormous benefits. As people become more connected to the digital world, the brick and mortar store isn’t the only option anymore. Creating a website is more effective and trackable in terms of opportunities and results. In a 2017 survey, 92% of small […]

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Top 24 Ways to Drive Traffic

1. Paid Ads Paid ads are an obvious approach to increasing traffic. You can simply turn them on like a faucet. But, if you’re diving into Facebook ads or Google ads or YouTube ads and so on, make sure your sales funnel is air tight. Otherwise, you’re largely wasting your time and your money by […]

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Do you have an E-commerce holiday checklist? Hope is not a strategy..

Holiday Checklist for e-Commerce, 12 easy steps. 1. Micro-Target an Online Audience. E-commerce is basically about establishing a “territory”: defining and designing a site to reach an audience with a common interest or characteristic. Whatever your product or service, define your company’s niche markets that you can penetrate online with specialized offerings. 2. Personalize. Site visitors […]

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Looking to raise capital?

We love helping business get on the right track for pitch decks, this is a great outline to get started with. Contact us to get started…

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Why AdWords Accounts Succeed and Fail

If you’ve ever managed an AdWords account, at some point you’ve sat back, stared at the computer screen and wondered, “Why? Why is this happening?” Even the most experienced account manager has this sort of moment on a regular basis. AdWords is just plain hard to figure out. You can follow every best practice and come up short…and then […]

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What good is a sound business strategy if your people don’t get it?

Our organizational alignment research found that strategic clarity accounts for 31% of the difference between high and low performing companies. It is up to company leaders to ruthlessly clarify and effectively articulate the organization’s business strategy – where the company is going, why that direction is important and the specific path to get there. A […]

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How much does a Website cost?

BASIC WEBSITE | FREE – $50/MONTH+ OR $2,000 – $5,000 For Small Businesses and Individuals DO IT YOURSELF: FREE – $50/MONTH With advances in business models, content management systems, and software there are now (and really there have been) some amazing tools online some include Wix.com, SquareSpace.com among many. These tools are amazing. As a […]

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What’s the Newest Target at Smoking Gun Media?

There has never been a better time for entrepreneurship as we welcome 2016. Why? For starters, there is vast opportunity in the current climate of over 3 billion people now on the Internet and 15% of Americans owning a Smartphone. It’s a climate inspiring many of the 28 million small businesses and over 500 startups […]

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300% Increase in Qualified Sales Leads to Zone Healthy in 3 months

Objective Based in Los Angeles California, Zone Healthy is an online Food Delivery company that creates and delivers personalized dietary programs to help clients lose weight. The company services Southern California. Like many businesses selling personalized, high end products, Zone Healthy was looking for a ways to improve the quality of prospect development practices in […]

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