300% Increase in Qualified Sales Leads to Zone Healthy in 3 months

Screen Shot 2015-12-08 at 9.19.24 AM

Objective

Based in Los Angeles California, Zone Healthy is an online Food Delivery company that creates and delivers personalized dietary programs to help clients lose weight. The company services Southern California.

Like many businesses selling personalized, high end products, Zone Healthy was looking for a ways to improve the quality of prospect development practices in order to influence sales outcomes and increase revenue.

Specifically, Zone Healthy required a sales lead opportunity management team that could:

  • Identify decision makers within the prospective-client organization, navigating internal channels as necessary.
  • Establish communication that builds rapport while effectively educating and “warming” potential buyers to Zone Healthy solutions.

Following a careful evaluation of several outsourced sales lead management firms, the company selected Smoking Gun Media to enhance the e-commerce shopping experience, bridge the gap between professional and consumer audiences, and most importantly identify a qualifying sales channel to generate more leads and conversions.

Solution

Smoking Gun Media worked closely with Zone Healthy to understand the business and company goals before defining a plan of action. They then began with database-cleansing activities designed to help Zone Healthy refine its contact lists and pinpoint and prioritize prospects. Through this sales funnel we awarded top performers and brand ambassadors with gifts such as free meals.

In the spring of 2009 Smoking Gun Media kicked off an extended campaign in support of Zone Healthy, Buy More Save More and Loyalty/Referral Program.

Results

The results of Smoking Gun Media’s customer experience remapping were more than skin deep. In addition to using visual storytelling to reflect the company’s commitment to scientific research, highly converting lead generation optin landing pages and interactive tools such as “order online” improvements, the ecommerce experience with one-click checkout functionality, helps consumers learn about their diet program throughout the purchase funnel. Through the tweaks in the online order process, we increased sales by 300% and built a stronger retention customer program within 3 months.