Case Study : XLA Drops
On Dec 27, 2022, XLA launched a Holiday Drop campaign: A variety pack of 3 game keys, promoted by a batch of mid-sized influencers. Our goal was to battle-test our new marketing and user acquisition tool, leveraging downtime for gamers during holiday break.
stand out
Campaign traction
100,000+ total impressions
Inventory: 10,000/each of 3 items
Results: 29,566 claimed items
Email opt-ins: 52,000
Average influencer clout: 255,000
Overall results
Single-use codes successfully limited promo codes and NFT illegal distribution
Proof of Concept for a powerful new user acquisition and marketing tool
