CASE Study: Xsolla’s Virtual Events During the COVID-19 Pandemic - game carnival

Introduction

The COVID-19 pandemic disrupted traditional in-person gatherings, forcing industries worldwide to innovate. In response, Xsolla, a global leader in gaming fintech, launched pioneering B2B virtual events to unite the gaming community during a period of uncertainty. These events showcased Xsolla's ability to adapt, offering an engaging platform for networking, collaboration, and industry innovation.

Campaign Highlights

Xsolla’s virtual events were meticulously planned to maximize participation and engagement, leveraging cutting-edge pixel streaming tools and strategies.

  • Over 220 Exhibitors:
    A diverse lineup of industry-leading exhibitors representing a wide range of gaming and technology sectors.

  • AAA Sponsors included: Xbox, Unity, Sega, Epic Games, Tencent, Ubisoft, Microsoft and Apple

  • Thousands of Attendees:
    The events attracted global participation, fostering networking opportunities across borders.

  • Hundreds of speakers from every touchpoint in the video game industry

  • 5,000+ Meetings:
    Facilitated through a robust virtual platform, these meetings underscored the events' ability to maintain personal connections in a virtual space.

  • 200,000+ RSVPs:
    The overwhelming interest reflected the gaming industry's enthusiasm for virtual solutions during the pandemic.

Engagement Metrics and Results

The events not only succeeded in bringing the community together but also generated impressive online traction across multiple platforms.

Website Traffic:

Social Media Reach:

  • Twitter: 1,750,000 impressions

  • Facebook: 1,350,000 people reached

  • LinkedIn: 2,130,000 impressions

  • Instagram: 3,350,000 engagements

Streaming and Content Distribution:

  • Coverage on Twitch included innovative Twitch Drops, enhancing the live-streaming experience.

  • Extensive coverage on YouTube highlighted event sessions, interviews, and keynotes.

Industry Coverage:

The events were prominently featured in major trade publications, including:

Strategic Insights and Takeaways

  1. Innovation in Event Formats:
    Transitioning to virtual platforms enabled Xsolla to continue fostering industry collaboration despite physical restrictions.

  2. Leveraging Multi-Channel Marketing:
    By integrating social media, live-streaming platforms, and industry partnerships, Xsolla ensured maximum visibility and engagement.

  3. Metaverse Leadership:
    Recognized as a Metaverse leader by Wunderman Thompson, Xsolla’s virtual events highlighted its ability to pioneer digital-first strategies.

  4. Data-Driven Success:
    The impressive reach—spanning millions of impressions and attendees—underscored the effectiveness of a cohesive, data-driven campaign strategy.

Outcomes and Industry Impact

Xsolla’s virtual events not only demonstrated resilience but also set a new standard for the gaming industry.

  • Community Connection:
    Bridging the gap created by social distancing, the events provided a platform for meaningful interactions and business growth.

  • Digital Innovation:
    By successfully navigating the shift to virtual formats, Xsolla showcased its adaptability and leadership in digital engagement.

  • Recognition and Coverage:
    The widespread coverage in industry-leading publications and platforms solidified Xsolla's reputation as a forward-thinking fintech leader.

Conclusion

Xsolla’s pivot to virtual events during the COVID-19 pandemic was a groundbreaking initiative that united the global gaming community at a critical time. With over 220 exhibitors, 5,000+ meetings, and millions of online impressions, the events became a hallmark of resilience and innovation.

The results—1,120,200 monthly website visits, 200,000+ RSVPs, and recognition as a Metaverse leader—highlighted Xsolla’s ability to redefine the B2B event landscape. By leveraging cutting-edge technology, creative partnerships, and robust marketing strategies, Xsolla not only addressed the challenges of the pandemic but also laid the foundation for the future of virtual collaboration in gaming.

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