About
Performance-Driven Digital Marketing operator and Expert
Heather Stewart
Founder, Smoking Gun Media
Heather Stewart is the founder of Smoking Gun Media and a growth operator focused on monetization strategy, revenue optimization, and reducing customer acquisition costs at scale.
Her work centers on one principle: growth must be profitable, predictable, and engineered. Over the course of her career, Heather has helped brands and founders clarify their revenue models, optimize their offer structures, and build acquisition systems that improve unit economics over time.
Rather than chasing vanity metrics, Heather focuses on the mechanics that actually drive enterprise value: increasing lifetime value, compressing CAC, improving conversion rates, and aligning marketing execution with financial outcomes.
She partners with growth-stage companies and ambitious operators to:
Design monetization strategies that unlock new revenue streams
Optimize pricing, packaging, and offer positioning
Build acquisition engines that lower CAC over time
Improve funnel performance across paid, owned, and earned channels
Turn performance data into repeatable growth systems
Heather’s background spans performance marketing, brand positioning, and revenue strategy, giving her a holistic view of how marketing, product, and finance intersect. She approaches every engagement as an operator, ensuring growth initiatives strengthen margins rather than erode them.
At Smoking Gun Media, her mission is simple: help companies scale intelligently, protect profitability, and build durable growth infrastructure.