Xsolla Game Developers Carnival: virtual events that kept an industry connected
B2B virtual events built to bring the gaming community together during the COVID-19 pandemic, with 220+ exhibitors, 5,000+ meetings and 200,000+ RSVPs.
- Client
- Xsolla
- Sector
- Gaming
- Format
- Virtual B2B events using pixel streaming
- Context
- The COVID-19 pandemic
The moment
The COVID-19 pandemic disrupted in-person gatherings and forced industries everywhere to innovate. In response, Xsolla launched B2B virtual events to unite the gaming community during a period of uncertainty.
The events were planned to maximize participation and engagement, using pixel streaming tools and a multi-channel marketing strategy. They gave the industry a platform for networking, collaboration and new ideas.
By the numbers
220+
exhibitors across gaming and technology.
5,000+
meetings held on the virtual platform.
200,000+
RSVPs, reflecting the industry's appetite for virtual events.
Online reach
| Channel | Measure | Result |
|---|---|---|
| Event website | Monthly visits | 1,120,200 |
| X (formerly Twitter) | Impressions | 1,750,000 |
| People reached | 1,350,000 | |
| Impressions | 2,130,000 | |
| Engagements | 3,350,000 |
Live streaming on Twitch included Twitch Drops, and YouTube carried event sessions, interviews and keynotes.
Who took part
A diverse lineup of exhibitors, sponsors and speakers from every part of the video game industry, with attendees joining from around the world.
- Over 220 exhibitors across gaming and technology
- Hundreds of speakers from every touchpoint in the video game industry
- Thousands of attendees from around the world
- AAA sponsors included Xbox, Unity, Sega, Epic Games, Tencent, Ubisoft, Microsoft and Apple
Coverage and recognition
The events were featured in major trade publications and recognized in industry research.
What this shows
New formats keep industries moving
Moving to virtual platforms let Xsolla keep fostering industry collaboration despite physical restrictions.
Channels working together
Social media, live-streaming platforms and industry partnerships together delivered visibility and engagement.
Digital-first leadership
The events showed Xsolla's ability to pioneer digital-first strategies, and brought the community together at a critical time.
Data-driven campaigns
Millions of impressions and thousands of attendees show what a cohesive, data-driven campaign can deliver.
The takeaway
A hallmark of resilience and innovation, and a foundation for virtual collaboration in gaming.
By combining pixel streaming technology, creative partnerships and a strong marketing program, Xsolla addressed the challenges of the pandemic and showed how B2B events can work online.
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