Case Study: Term Limits for a Stronger America

Term Limits for a Stronger America (TLFSA), non profit, partnered with Smoking Gun Media to rebuild its entire digital, creative, and supporter engagement infrastructure in preparation for a nationwide advocacy push. The organization needed a cohesive system that could activate millions of Americans, streamline donor growth, and modernize its public presence.

Smoking Gun Media delivered a complete solution across website, CRM, creative, fundraising systems, and growth strategy.

The Challenge

• TLFSA’s existing digital ecosystem was fragmented and under-optimized. The organization required

• A redesigned website built for credibility and conversion

• A supporter and donor pipeline capable of scaling to millions

• Unified creative direction

• Clear fundraising storytelling and presentation assets

• A national GTM and growth strategy

• Streamlined CRM and donor infrastructure

They needed a partner to design, build, and connect every layer.

Our Solution

Smoking Gun Media delivered a full transformation across technology, creative, and strategy.

Website Redesign

A modern, high-performance Squarespace site that elevates trust, improves navigation, and simplifies supporter actions. The redesigned homepage, donation flow, and petition architecture now guide users through clear, persuasive steps.

CRM and Donor Infrastructure

We implemented a connected engagement stack combining:

• Squarespace

• HubSpot

• Feathr

• Stripe

• DonorBox

• Google Workspace

• Canv

This included custom supporter journeys, donor lifecycle segmentation, and real-time attribution dashboards, allowing TLFSA to manage outreach, fundraising, and retention with clarity and speed.

Advocacy Funnel Engineering

We architected a complete engagement ladder:

• Petition flows designed for rapid conversion

• Multi-touch email and SMS nurturing

• Donation optimization funnels

• Geo-targeted advocacy triggers

• Volunteer onboarding systems

Each touchpoint was designed to build long-term supporter momentum.

GTM and Growth Strategy

We delivered a national growth roadmap that included:

• Target audience models

• Content and messaging frameworks

• Paid and organic outreach strategy

• State-by-state expansion sequencing

• Influencer and coalition partnership lanes

This playbook aligned leadership, partners, and future campaign teams around a unified growth plan.

Donor Decks and Strategic Presentations

We produced high-impact decks for donor outreach, coalition presentations, and leadership communications. Each asset reinforced the mission, simplified complex policy concepts, and supported funding efforts at the national level.

Creative Direction and Brand Modernization

We updated the visual system across the entire organization, including:

• New typography and color palette

• Hero imagery and patriotic overlays

• A visual explanation of the Article V process

• Redesigned content structures for petitions, volunteering, and donations

The result is a more contemporary and credible identity that matches the scale of the mission.

Results

TLFSA now operates with a fully integrated digital and supporter ecosystem built to scale nationally. Key outcomes include:

• A modernized Squarespace website optimized for engagement and donations

• A connected CRM and donor system capable of sustained growth

• A clear, persuasive narrative supported by professional decks and visuals

• A structured GTM and expansion strategy

• A complete creative refresh across all digital surfaces

The organization is now positioned to mobilize millions of Americans, increase donor participation, and drive meaningful policy impact.

Services Provided

• Website redesign

• CRM implementation

• Donor infrastructure and attribution dashboards

• Advocacy funnel architecture

• GTM strategy

• Donor and partner decks

• Brand and creative direction

• Messaging and content frameworks