Rebuilding the 3 Day Blinds brand after showroom closures
A full brand overhaul, delivered within six months, across the website, customer experience, creative and content.
- Client
- 3 Day Blinds
- Sector
- Home improvement
- Timeline
- Brand overhaul delivered within six months
- Our scope
- E-commerce redesign, content production and art direction, graphic design, customer experience
The challenge
Following showroom closures, 3 Day Blinds needed to rebuild its brand and modernize the customer experience. The work covered the visual identity, customer touchpoints and digital presence together.
The aim was one connected experience, from a customer's first impression to a purchase or a booked appointment.
What we did
- E-commerce redesign
- A full redesign of the website's design, functionality and user experience, with streamlined navigation, simple appointment scheduling and optimized lead-generation forms.
- Content production and art direction
- We managed and produced photoshoots and curated imagery that matched the brand, so marketing materials stayed consistent across platforms.
- Graphic design leadership
- We led all graphic design, including sample books, advertising campaigns, marketing collateral, packaging, logos and digital marketing assets.
- Customer experience
- A modernized customer journey built on digital best practice, with online interactions designed to complement in-store services.
Results
1200%
increase in lead generation and appointment scheduling.
$223M
in sales, attributed to improved online and offline customer experiences.
What this shows
One system, from first impression to purchase
Redesigning the website, the creative and the customer journey together kept every touchpoint consistent and gave customers a clear path from browsing to booking.
The website carried the load
The e-commerce rebuild was the foundation for higher engagement and sales growth, with appointment scheduling and lead forms designed into it.
Content is infrastructure
Sustained investment in photography and art direction kept advertising, packaging and collateral aligned with the brand's elevated positioning.
Have a brand to rebuild?
In 30 minutes, we'll look at your marketing strategy and point to the growth opportunities hiding in it.